The Truth about “Someday” (it took me 18 years to build my website)
READING TIME - 5 MINUTES
I used to tell myself I’d start when things calmed down.
When work wasn’t so busy.
When the timing was better.
When life slowed down just a little.
I told myself that lie for 18 years.
When I was at Citi, I wanted to build a website to start sharing my story and my ideas.
Every year I said the same thing.
“Next quarter.”
“After this project.”
“Once I have more time.”
Ten years went by.
Then eight more.
Eighteen years of waiting for calm that never came.
There was always something taking my attention.
Always one more thing I needed to finish first.
But that one thing never stopped.
It just changed names.
And one day, I realized if I didn’t start now, I never would.
So I did.
I woke up every morning at 3:45.
Thirty minutes a day.
Every day.
In twelve months, I had built my website.
Every word, every page, every product.
And now that website is shaping the future I used to dream about.
My coaching. My work. My freedom.
Imagine if I started 18 years ago.
The perfect timing never comes.
We create it.
The fear I had about building something while working full-time never became real.
I didn’t get in trouble.
I didn’t fail.
I just grew.
And now that decision ... the one I put off for almost two decades ... is my leverage.
It’s my strength.
It’s the thing that made me ready for everything that came next.
How I Built It One Step at a Time
If you’ve been waiting to start your own thing, here’s exactly how I built mine while working full-time.
Step 1: I picked Kajabi.
I wanted one place where I could build everything ... my website, my products, my courses, my payments.
Kajabi became my all-in-one shop so I didn’t have to chase a hundred tools.
Step 2: I defined my value.
Before I built anything, I asked myself one question: What do I want to help people with?
For me, it was helping professionals make bold moves and present with confidence at work.
That became the heartbeat of everything I created.
Step 3: I hired help.
I went on Fiverr and found a freelancer who helped me build the basic blocks inside Kajabi.
That small investment saved me weeks of confusion and gave me momentum to keep going.
Step 4: I used ChatGPT to refine my message.
I wrote every word myself, but ChatGPT helped me make it clearer, sharper, and easier to understand.
It turned my ideas into language that connects with people.
Step 5: I added my products and coaching.
I uploaded my two books, built my presentation course, and created a space where people could book coaching sessions with me directly.
It finally felt like everything I’d worked on had a home.
Step 6: I started sharing online.
I wrote about my products on social media.
Not as ads ... but as real stories, lessons, and experiences that built trust and connection.
Step 7: I started earning in my sleep.
The wildest part?
I began waking up to payment notifications from people buying my courses and books overnight.
That was the moment I realized ... this wasn’t just a website.
It was freedom.
The Reflection
Getting started is the most underestimated move in any career.
Not because it’s easy, but because it breaks the illusion that someday will be better than today.
There is no “someday.”
There’s only right now.
Whatever you’ve been waiting to start ... start it.
One small action today can build the life you’ll thank yourself for tomorrow.