| Career ยท Promotions |
| By Feras Asakrieh ยท 5 min read ยท Issue #14 |
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| Think about every person you know who moved up fast. Were they the ones who asked for the most feedback? No. They were the ones who had someone powerful saying their name in rooms they were not in. |
| And that is the thing nobody tells you. Feedback makes you better at your job. Sponsorship moves your career forward. Those are two completely different things, and most people spend their entire career chasing one while wondering why the other never comes. |
| The trap you have been falling into |
| From the beginning we were taught the same formula. Ask for feedback. Improve. Perform. Repeat. And so you did. You asked after every review, every presentation, every big project. You took notes. You worked on your weaknesses. You got better. |
| And you are still in the same place. Not because you are not good enough, but because getting better and getting further are not the same thing. |
| Improvement without visibility is invisible. The people moving forward are not the ones with the best feedback scores. They are the ones with the right people in their corner, people with influence who are willing to use that influence on their behalf. That is sponsorship, and most people have never asked for it once. |
| Why people stay stuck |
- They were taught that feedback leads to growth and growth leads to promotion, so they keep collecting feedback and waiting for the promotion to follow.
- They have mentors but no sponsors, and they do not understand why one moves them and the other does not.
- They are too focused on fixing weaknesses instead of building relationships with the people who can change their trajectory.
- They wait until they feel ready before asking for sponsorship, but sponsorship is not something you earn when you are perfect. It is something you build before you need it.
- They do not know the difference between a mentor and a sponsor, and that one gap is costing them years.
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| The difference nobody explains |
| This is the part that changes everything. |
| A mentor listens. A sponsor acts. Your mentor is the person you go to for advice. They help you think through problems and share their experience. A sponsor is different. A sponsor does not just listen to your goals, they go out and do something about them. |
| A mentor tells you what to improve. A sponsor tells others why you are ready. Feedback from a mentor helps you get better. But a sponsor is in rooms you are not in, saying your name, advocating for you, making the case that you deserve the next opportunity before it is even announced. |
| A mentor helps you grow. A sponsor helps you move. Growth is internal. Movement is external. You can grow forever and stay in the same place. A sponsor creates the external conditions for your career to actually shift. They open the door. You still have to walk through it. |
| A mentor is someone you learn from. A sponsor is someone who bets on you. A good mentor shares wisdom. A great sponsor puts their own reputation on the line for yours, and that only happens when someone believes in you enough to take that risk. |
| What to do about it |
| Step 1. Identify who in your organization has real influence. |
| Not just titles. Real influence. The people whose opinions shape decisions, whose recommendations carry weight, whose names open doors. Make a short list. These are the people you need relationships with. |
| Step 2. Stop waiting to be discovered. Start creating visibility. |
| Sponsors do not appear out of nowhere. They notice people who show up. Volunteer for high-visibility projects. Speak up in rooms where those people are present. Make it easy for the right people to see how you think. |
| Step 3. Build the relationship before you need it. |
| Do not approach a potential sponsor with an ask. Approach them with value. Ask thoughtful questions. Show genuine interest in their work. Relationships built on value last. Relationships built on need disappear the moment the need is met. |
| Step 4. Have the direct conversation. |
| When the relationship is real, be direct. Tell them where you want to go. Ask if they would be willing to consider you for opportunities that come up. The ones who have this conversation are already ahead. |
| Step 5. Keep showing up. |
| Sponsorship is not a one time ask, it is an ongoing relationship. Stay visible. Keep delivering. Update them on your wins so it is easy for them to advocate for you. |
| One last thing |
| The most important career conversations are not the ones you have about your performance. They are the ones other people have about you when you are not in the room. |
| Feedback helps you prepare for those conversations. But sponsorship determines what gets said. Stop asking what you can do better. Start building relationships with the people who can change what happens next, because your next promotion will not come from a feedback form. It will come from someone who chose to say your name. |
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| Before you go |
| If you are tired of doing great work with no one in your corner to speak up for it, Private Coaching is built to help you find your sponsors and build the strategy to move forward, together. |
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