Feras Asakrieh

โ† Back to The Unwritten Rules

The Rule That Expired

by Feras Asakrieh
Sep 12, 2026
Career  ยท  Promotion
By Feras Asakrieh  ยท  5 min read  ยท  Issue #40
Read on my website
 
We were three or four drinks in when he told me.
He did not work at the bank anymore. He had been senior there. Senior enough to have been in rooms I never got into. And somewhere between the second and third round, he leaned over and told me why I did not get the SVP job.
It was not performance. It was not readiness. It was not some political thing I had missed.
There was nobody who could take my seat.
At the time I was running a team and one of the biggest strategic initiatives in the business. When they sat in that room and looked at moving me up, the conversation stopped at one question. Who runs it if he leaves?
Nobody had an answer. So they left me where I was.
I had carried a different story about that decline for years. I had my own theories. Every one of them was wrong.
The real one was worse, because the real one was mine.
I Was Not Protecting My Team. I Was Hiding Them.
Here is what I built without ever deciding to build it.
Every escalation came to me. Every ugly executive conversation, I took alone. Every piece of bad news from above, I softened before it reached them. When the temperature went up in a room upstairs, my people never felt it. They felt whatever version I decided to hand down.
I told myself I was giving them cover. Let them focus on the work. I will handle the noise.
And I did develop them. That part is true. I gave them real work. I coached them. I fought for them at review time.
But I stood between them and everyone who mattered.
From inside my team, that looks like a great boss. From two levels up, it looks like a group of people nobody can picture.
There was no successor because I made sure nobody upstairs had ever watched one of mine work.
The Rules That Got You Here Have Expiration Dates
Protecting your team is a real rule. It is a good one. It is how you earn trust the first time somebody reports to you, and it is most of what makes people want to work for you.
It does not stop being kind. It stops being useful.
That is the part that should scare you, because nothing warns you.
A rule that stops working is easy to catch. You feel the pain, you go looking for the cause, you fix it.
A rule that keeps working is almost impossible to catch. Mine was still producing loyalty. Still producing good reviews. Still producing a team that would have run through a wall for me. Every signal I could see said keep going.
So I got no signal at all. I got a decline with no real reason, and then years of a story I invented to explain it.
The truth showed up at a bar, off the record, from a man who had nothing to gain by telling me.
Why Good Managers Build the Wall
Almost nobody does this on purpose. It grows one decision at a time, and every single decision feels right in the moment you make it.
Listen to what we tell ourselves.
"They have enough on their plate." Maybe. You are also deciding what they can carry, and you decided without asking them.
"That meeting would just stress them out." It would. That is what the meeting is. You are describing the training and calling it a reason to skip it.
"It's faster if I present it." It is faster. It is faster every single time, forever. That is how ten years go by.
"I'll bring them in when they're ready." Ready does not show up on its own. Ready gets built in the room. You are waiting for something that only happens once you stop waiting.
"My job is to take the hits so they can do the work." That one sounds the best, and it is the most dangerous, because it is almost true.
Read them again. Not one of those is really about your team.
They are about how good it feels to be the one carrying it.
Here Is How You Take the Wall Down
1. Give them a chair before you give them a role.
Do not start by handing someone a presentation. Start by putting them in the room.
Pick one person. Bring them to the meeting you have been shielding them from. They are not there to speak. They are there to hear it raw. The tone. The pushback. The way a senior leader actually asks a question when the answer matters.
You will want to debrief afterward and explain what really happened in there. Do less of that than you want to. Ask what they noticed first.
Exposure starts with a chair. It is the cheapest thing on this list and almost nobody does it.
2. Give away the room and keep the prep.
I had to sell my people at year end. Hard. I would walk into calibration and spend my own capital explaining who they were and what they had done, because the leaders in that room had never seen them work.
Somebody who presents three times a year does not need selling. The room already knows.
So hand over the update. The readout. The ten minutes at the business review. You still do the prep with them. You still push on the story until it is tight. You are just not the one who says it out loud.
Your name being on the work is not the same as your name being on the calendar invite.
3. Let them take a hit while you are still standing there.
This one costs you something, so let me be direct about it.
When I finally opened the door, my team struggled. Their learning curve was brutal. They had years of experience and almost no reps in front of power, and it showed.
That was not their failure. It was mine, arriving late.
Protection does not remove the pain. It postpones it. And it makes it land at the exact moment you are no longer in the room to help.
So let them get a hard question they cannot answer while you are sitting right there. Let one of their answers land flat. Then talk about it in the car on the way back. That is worth more than a year of you doing it for them.
4. Say the name upstairs before there is a seat.
Do not wait for a job to open.
Tell your boss, and your boss's boss, who on your team is coming. Say the name out loud. "If I moved tomorrow, she runs this, and here is why."
Say it a year early. Say it when there is nothing on the table, because that is when it sounds like judgment instead of a favor you are asking for.
If the first time anyone above you hears that name is the day you are trying to move, you are already too late. I know exactly how late, because I was.
One honest note on all four. This took me over a year. Not a quarter. Over a year. You cannot build a reputation for somebody in six weeks, and anyone who tells you otherwise has never tried it.
Start now because it is slow, not in spite of it.
Final Thoughts
What broke my heart was not the no.
It was finding out I had earned that no by being good at the job in exactly the way I was taught to be good at it. Nobody hid anything from me. There was nothing to catch. I was doing it right, and right had quietly expired, and the bill came due in a room I was not in.
That is the thing about a rule that still works. It never announces itself. It just keeps paying you in the currency you already have plenty of, while it quietly stops paying you in the one you need.
Nobody is going to sit you down and tell you which of yours has expired.
Mine took a bar, a few drinks, and a man who did not work there anymore.
One more thing before I go.
Nobody sat me down and told me that rule had expired. I found out years late, off the record, from someone who had already left.
That still bothers me. So I wrote down all ten of the rules I had to unlearn to get from manager to director. This one was in there. The rest are here: Get to Director: The Small Shifts
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Before You Go
The Other Nine Rules
Nobody sits you down and tells you a rule has expired. I found out years late. So I wrote down all ten I had to unlearn to get from manager to director. This was one of them. The other nine are in my guide, Get to Director: The Small Shifts.
Get the Guide
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